"I have a website and a list, but I'm too busy to post content consistently."
Who you are
You are an established business owner who is getting clients regularly, but mostly from individual outreach and one-to-one efforts. Your business is service oriented, perhaps in consulting, design, or another area. You have probably built a list, either officially through an e-mail marketing software or unofficially on a spreadsheet collected over the years. Your list is at least a few hundred people, maybe as many as a thousand or more, but you haven’t communicated with them regularly.
You know the value of using your website to market your business, and you have even invested (or are considering investing) in marketing automation software such as Infusionsoft or HubSpot. But the content on your site doesn’t get updated as much as you would like. You may have tried blogging or e-mail marketing before, but haven’t been able to keep up with it consistently.
What your issues tend to be
You struggle to keep up with your marketing, which you know is the gateway to growing your business to the next level. You know that putting out content is what will help you stand out and build relationships with a lot more prospects and peers. You even have great ideas for content – things you could share with your prospective clients. But you don’t have the time!
Putting your content on paper (or on video) regularly is too far down on your to-do list, not to mention the technical aspects of posting it to a blog, putting it out to article directories and other publications, posting it on social media, and sending it out to your list. You want to expand your business further, but you are so busy with client work and managing the business, you need some help to cover a bigger workload.
What you need most right now
You need help to figure out how to create content consistently. Imagine that people are coming to you because of the content they found on your website, saw on social media, or came across online. Prospective clients contact you ready to pay a premium for the value you provide. Opportunities for speaking and sharing in your industry arise because of your expertise and reputation.
You need someone who can help you setup a content creation strategy, and take your content from 75%-done to a fully polished piece and use it effectively to drive traffic and build your business. Check out my Content Marketing Management package below, which provides the services you need to manage your content marketing for you as well as the expertise to show you how to get it done.
Content Marketing Management Package
We will work directly with your business to create a Content Creation Plan and then manage your content marketing on a monthly basis.
We provide coaching and support to ensure consistent content creation. We finalize content, including editing and design services. Then we take the content and handle the distribution, including:
posting to a blog/website
creating a stay-in-touch newsletter to be sent weekly or bi-weekly
building automated campaigns to communicate with new or nurture important prospects
posting in other places to drive traffic and increase your reach, including article marketing, social media, and other outlets for posting your content.
If you are ready to build your business and your reputation using content, and you'd like to find out more about how we can support you through Content Marketing Management, fill out the form below and we will be in touch!