"I've got a website, but what good is it if it doesn't bring me business?"
Who you are
You have started your own business, and have an excellent service to offer. You are creative and motivated, but don’t have all the clients you want right now. You’d love for your website to be a source of clients, but don’t know much about “web stuff,” and you aren’t really sure what to do next to get people to notice you online. Your confidence could use a boost, and so could your bottom line!
What your issues tend to be
You need to expand your client base, but don’t know where to find clients outside of your current network. A good chunk of your clientele is in the under-45 age bracket, and you know they are looking online for service providers in your field. But, you don’t know how to get more prospects looking at your website and convert those visitors into paying clients. You’d also like to see past clients become repeat customers, and it would be great if they would refer others to you as well. But, you don’t have the time or the systems in place to stay in touch with these people. To be honest, you are kind of “winging it” and you aren’t quite sure where to begin to solve these problems.
What you need most right now
You need to build a list of contacts. You need to capture information from your current clients, website visitors, and other networking contacts. Then, you need to communicate with them in ways that engage them in your business and make them want to come back. Give them easy ways, and even incentives, to refer other customers to you. Your website has to start doing more than just telling people about yourself and your business and giving them your phone number. It has to give them value, capture their information, and DO something with that information. A very small number of sales are made on the first interaction, while over 60% of sales are made more than one year after the initial contact. So don’t let them walk/click away! Stop waiting for the phone to ring, and start building relationships with everyone you come into contact with.
Creating an opt-in campaign is the first step toward making your online marketing more successful. Check out my Opt-In Campaign Creation package below and see how I can make your website work for you!
Opt-In Campaign Creation Package
Start building your list and draw prospects to your services with an automated campaign that provides value and engages clients. We will help you identify e-mail marketing software, if you aren't already using one. We will create a campaign plan, including the free offer that will entice people to opt-in and the content of the e-mails that will be sent to the prospects who sign up. During the content creation process, we provide coaching and accountability as well as editing and design services. We will create a template for your e-mail communications that matches your branding and demonstrates a high level of quality and value. And we will engineer the campaign, including the opt-in forms and automated e-mail delivery.
If you are ready to create an opt-in campaign that actually captures and communicates with more prospects and builds your business, fill out the form below and we will be in touch!